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3 November, 2006 13:06:28 | in tourism

Tourism as an exportable service

Info provided in partnership with the
American Chamber of Commerce of Peru(AmCham Peru)

AmCham Peru





US$ 129.00 is the equivalent for nearly 85% of a basic salary in Peru, an amount that duplicates the market basket of goods per capita. It is also what an average tourist spends daily while visiting Peru. Hence, tourism in Peru has an enormous capacity for being a currency generator. Even though tourism currently only contributes with 1.7% of Peru’s GDP, it has a great potential of growth, as evident in recent investments announced for the years to come.


According to the study “Profile of the Foreign Tourist 2005”, the American tourist in Peru stays on average for 13 nights, and three fourth all visitors travel to up to three different cities and spends more than the average of the rest of tourists (US$ 1,241 vs. US$ 1,029). Among the cities mostly preferred by Americans are Cusco, Puno, Arequipa and Nazca. Of course, Lima is an unavoidable stop, because of its international airport.

The previous study from 2004 showed that 45% of Americans has the intention to visit at least one South American country within the next five years. However, the rest of them prefer visiting other destinations, since they consider that this region is quite expensive and has security problems.

In light of that, it should be taken into account that the strategy of Peru to attract tourists should not be oriented for the masses, but for a selective group instead. In this sense, the study refers that Peru, in comparison with Brazil, Mexico and Costa Rica, is well-known for being a country possessing an interesting culture and history, for being an exotic destination and also for its unexplored terrain. Among its weaknesses, the study states that Peru does not have a good infrastructure for tourists and that it is a rather insecure destination.

Nevertheless, in regards to other countries Peru has the advantage of having an easy aerial connection with the United States and that it keeps adding more value to support tourism through the improvement of its gastronomy. This is one explanation why the Ministry of Foreign Trade and Tourism of Peru expects nearly 2 million tourists for 2007 and 3.7 million for 2013.

Is Peru able to satisfy such a demand by then? Only joint efforts in achieving a remarkable improvement in tourist competitiveness will pave the way.


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2 Comments

# Jay says :
5 July, 2007 [ 10:31 ]
Hola, Nice informative article about Peru's tourism.
May be an direct flight from US to some peruvian destination like Arequipa or Cusco will be helpfull to increase number of tourists and facilitate them more.
# David Smith says :
13 January, 2009 [ 05:32 ]
Tourism is an untapped resource the needs to be looked at more closely.  I have visited Peru on four seperate occassions and my wife is from Peru.  Our family is located in Piura.  There are many sights and attractions that would draw tourists, by the millions, every year.  From what I have seen and experienced, increasing direct flights from the United States and other countries to more cities, other than Lima, would help tremendously.  Key cities to look at would be Cuzco, Trujillo, and possibly Piura.  The infrastructure also needs to see improvement.  The bus service, notably the buscamas, are good.  As a scuba diver and instructor, I believe that there are plenty of sites off the Peruvian coast that would attract divers world-wide. 

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