Living in Peru : your everyday companion

Info provided and translated by the
American Chamber of Commerce of Peru (AmCham Peru)

Then, it is usual to find some extremely optimist entrepreneurs who think that selling a Peruvian product in the U.S. is simpler and that it is possible to overpass the necessary process of market research, tailoring of the product, analysis of the commercialization channels, etc.

In order for you to insert yourself successfully in the exporting process, you need to know your client and adequate your product to your client’s particular needs. Thus, you can’t forget that a Peruvian that lives in the U.S. will have different tastes and likes in terms of packages, for example, because of the simple fact that he or she is living now in a society which has somehow changed their perceptions and expectations.

Finally, it is important for you to remember that currently there are more than 2 million companies of Latin or Hispanic origin established in the U.S, many of them dedicated exclusively to satisfying Latino immigrants’ needs. This means that a Peruvian company faces a strong competition in the U.S. market and because of that it must look after the differentiation of its own products. The opportunity exists but it is necessary to be fairly prepared in order to fully take advantage of it.