24 February, 2010 11:19:36
The trade agreement between China and Peru is just around the corner. Sixty-one percent of all products exported to China will enter tariff-free starting March 1 (those products account for 83.5 percent of Peruvian exports to China).
By Marienella Ortiz
For El Comercio

The Foreign Trade officer, Martin Perez, said that Peruvian products with immediate access are paprika, fresh and chilled asparagus, palm hearts and unshelled Brazil nuts, among others. With a gradual relief in a few more years there will be an open market for artichokes, lemon, tangerine, mango, avocado, piquillo pepper, Andean cereals, among others, he added.
Regarding the fishing industry, there will be immediate access for canned tuna, fish and tilapia fillets, as well as frozen or preserved shellfish, crabs, shrimps, prawns, lobsters, swordfish, etc. There are also others such as olive oil, some products derived from sugar cane, natural fruit juices and fresh roses.
What Peru will import
The Chinese will begin to sell Peru food such as soy flour, canned mushrooms, beans, sesame oil, peas, cucumbers, kiwi, among others, Minister Perez explained.
Perez adds that this will not impact our local producers and, on the contrary, it represents a benefit for Peruvian consumers because they will be able to choose between products that are usually of Chinese origin.
Peru did not eliminate tariffs on 592 items and China excluded from the negotiation wood and paper products and some agricultural products.
Adapted and translated from Spanish by Diana Schwalb.read more »
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13 January, 2010 12:58:20
By Marisabel Espinoza, Ashoka Perú
Ten years ago, Juan Rivera, a coffee farmer from Cajamarca, found himself in a difficult economic situation. His children were getting ready to go to university but he struggled to finance their education. Rivera started looking for new and alternative solutions to improve his coffee production. Adapting the solutions he found in books and implementing them on his land, Rivera created an efficient and sustainable model for growing organic coffee. He successfully obtained a high coffee quality and started selling his products to the Fair Trade market. After this personal experience, Rivera felt compelled to share it with other farmers in his community.
Rivera is now working on improving the productivity and quality of life of thousands of impoverished, small-scale coffee producers in Peru by teaching them sustainable coffee production methods and giving them access to more efficient, affordable and environmentally-friendly technologies.
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3 January, 2010 14:31:11
By Marienella Ortiz
For El Comercio

Since 2004, the lines in statistical graphs comparing GDP growth in Peru and Chile stopped crisscrossing, thanks to the fact that we reached a peak rate of 9.84% last year. Even with the complications of today's international crisis, the Peruvian curve is drawn above and parallel to the Chilean curve, with a GDP growth that fluctuates around 2%, while the southern country has a negative growth rate.
This has made some analysts, politicians and even entrepreneurs consider that Peru is close to Chile's economic development level. More so when the Peruvian president Alan García slips in the hypothesis that Chile fears the accelerated growth of its neighbor, as well as the well-known allegations of Chilean espionage.
But, is it enough to just look at the GDP growth figures to raise such a hypothesis?
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22 December, 2009 15:08:24
By Maarten Warnaars
There’s one more reason to be proud of Peru: the AJE Group, a family-run company that’s taken their soft drinks to foreign markets. Run by the Añaños Jeri family, their success story is remarkable.
AJE is present in 12 countries in Latin America and Thailand and operate 23 plants with over 10,000 employees. Estimated sales in 2008 were US $1.1 billion, a 27% increase from 2007. AJE produces the number one bottled water and the number three soft drink in Peru, but that’s just a slice of their sales. Eighty percent of AJE’s sales come from abroad. And their market share continues to increase in all the countries they operate in.
AJE Group is a perfect example not only of a thriving family business, but of a Peruvian company that has taken its business strategy abroad and attained spectacular results.
From Ayacucho to the World
Because of the violence and terrorism that plagued Peru in the ’80s, many rural areas were without certain goods and products. Eduardo and his eldest son Jorge, of the Añaños Jeri family, saw an opportunity to provide a soft drink to their native Ayacucho where carbonated drinks did not reach. In 1988, the Añaños family gave birth to Kola Real by using old beer bottles.
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27 October, 2009 10:16:51
By
Diego de la Torre
President of the Global Compact

Steve Jobs, founder of Apple, began his work in a garage. Erasmo Wong started his empire with 50 square meters. According to the Global Entrepreneurship Monitor, Peru has more entrepreneurial spirit than any other country.
All companies begin modestly. It is only when they begin to think big that they become global players. To do this, the founder often has to overcome what I call the “51% syndrome.”
In many cases, a company’s retained earnings and its capacity to take on debt restrict its ability to finance expansion into new markets.
This is why it is often necessary to open the company to other investors/venture capital funds and/or float the company on the stock market to find the resources needed to grow on a global scale.
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13 October, 2009 12:33:57
By
Maarten Warnaars

Family businesses are very prominent around the world. They range from small convenient stores to large conglomerate multinational companies like Walmart, or they are centuries old like Zildjian, which was founded in 1623. Peru is not absent of such a plethora. Most of the corner stores, or rather ‘bodegas’ in our neighborhoods around Lima are family run businesses. However, at the other extreme, the largest bank and largest insurance company in Peru are family owned businesses. In either case, family businesses provide well needed services to all levels of society and for all sectors of the economy. Family-owned businesses are vital for the health of an economy, especially here in Peru.
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2 September, 2009 10:29:01
by
Iana Málaga Newton
The Ikeda family dominates sales of the Peruvian chicken and turkey markets
Talking with Alberto Ikeda, production manager of San Fernando, is like receiving a lecture about poultry; about the smallest of chicken having the most meat; about genetically selected hybrid species; about the fact that in restaurants only females are served as grilled chicken.
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5 August, 2009 11:47:22
by
Omar Azañedo Sayán, deputy manager of the Trade Center, AmCham Peru
Although the external crisis and its consequences obscure the entry into force of the Peru - United States FTA, there is no doubt that the entry into force of this trade agreement brings us great opportunities to expand the range of our agro-exports and to seek new market niches for our products.
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6 May, 2009 10:18:19
Article Courtesy of
AmCham Peru
Currently there is a strong tendency that has developed around the world. As markets develop and become more competitive, consumers become more demanding and require higher quality goods and services.
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27 April, 2009 21:38:19
courtesy of
CONTACT, review from AmCham
The Peru - U.S. FTA generates a number of competitive advantages that must be taken advantage of. Despite the current economic situation (international financial crisis), it should not be forgotten that the U.S. is the largest importer of goods, followed by Germany, which imports a little more than half of what the United States imports; it is also the world’s third largest exporter after Germany and China.
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