Lima, Peru | Saturday 21 November 2009 19:11 | | |
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Prior to writing this article, I thought about which Peruvian businessman is truly a world class leader. My idea was to include him in the article to make it less academic. Immediately, I thought of Alberto Benavides de la Quintana, whom I have had the honor of knowing for many years. Thanks to his courage and leadership, the Buenaventura Mining Company was created in Peru and is currently considered a model on the international scene. This company is the only Peruvian business that currently boasts a “full listing” on the New York Stock Exchange. If anything characterizes Alberto Benavides, it is his profound commitment to his country and his company. We could also speak of his serene but energetic leadership style, which has developed an ethical, innovative and winning corporate culture with first world efficiency while demonstrating that it is possible to be efficacious, successful and upstanding in Peru. I do not think it is necessary to cite Jack Welch, Michael Dell or Bill Gates to exemplify efficient leadership.
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Usually we dedicate this column to present possible export opportunities to the U.S., especially now that we are facing the imminent opening of the commercial agreement with that country. Nevertheless, we haven’t really talked about the business possibilities implied when importing products from that country. And even though exports are a viable business and the potential of developing our sales to the world are endless, importing represents a huge opportunity for our businessmen.
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The negotiation of the Peru – U.S.A APC agreement, allowed us amongst many things, to unveil Peruvian agriculture and emphasize that just like they’re farming with enormous competitive advantages for exports, others are less productive and capable of confronting international competition. That is why public and private efforts are so commendable, as they support traditional farming substitution for the increasing international demand and its development.
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Supermarkets shelves offer a growing number of organic products that, even though at the beginning they were considered a fashion trend and only to be found in naturist and specialized stores, today they represent an important market niche and it is not surprising that everytime more cosumers buy these types of products as a result of their new consumption habits.
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Last weekend we received the satisfactory news of the official declaration of the origin denomination for the pallar bean of Ica that will allow our country to distinguish on an international level and will provide our exporters a special advantage to access the main markets. Nowadays, the bean of Ica is the second vegetal product from Peru to obtain the origin recognition after the white corn of Urubamba. However, a lot of products are waiting for a similar distinction in order to improve their development in the international market.
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Only a few Peruvians have heard of or know directly about the Tara plant, even though it originates from our territory and a few other countries in South America. Known by science as Caesalpinia Spinosa, this plant, increasingly demanded in the international market was already used 3,000 years ago by pre-Columbian cultures as a natural colorant, but nowadays it is used as an input in many industries around the world.
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In 2006, after a detailed study to determine the success of the programme to eliminate the fruit fly and other plagues in the citrus plantations in Peru, the Animal and Plant Health Inspection Service (APHIS) of the U.S. Department of Agriculture decided to accept the entrance of Peruvian citrus products that were previously restrained.
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