Lima, Peru | Saturday 21 November 2009 19:12 | | |
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Ricardo Serra Fuertes - El Comercio
Translation: Vanessa Castro Chesterton - Living in Peru
Augusto de la Torre, World Bank chief economist for South America and the Caribbean, recently came to Peru as a one of his many visits to the countries in the region as to get an idea of how the economy has been developing.
Courtesy of
The United States is the main trading partner for Peru, both for exports and imports. In 2007, the U.S. accounted for almost 20% of total trade of Peru (19.13% in exports and 17.63% in imports). The increasing importance of bilateral trade between Peru and the United States is evident by the sustained growth of trade between both nations. This growth has been influenced by the implementation of the Andean Trade Preference Act (ATPA) and the Law of Andean Trade Promotion and Drug Eradication (ATPDEA) in 1992 and 2002, respectively. Since its enactment in 1991 until 2007, the ATPA / ATPDEA has demonstrated the benefits that free trade can bring to developing countries such as Peru. Not only exports from Peru have increased considerably - rising 168% since 2002 - but also the creation of jobs in a decentralized manner that has helped to reduce poverty levels from 54.3% in 2001 to 39.3% in 2007 .
A company’s survival today depends on innovation. If a company does not make an effort to render its product lines obsolete, soon enough a competitor will. The most innovative companies in the world are those which redefine the way in which their industries work. As a result of these efforts, they create a great deal of wealth. This ability to innovate is an intangible asset.The Specialty Coffee Market in United States
Courtesy of
Info provided and translated by the
American Chamber of Commerce of Peru (AmCham Peru)
In the coffee market, there is currently a very strong trend that is becoming evermore accentuated throughout the world, which is as markets are developed and become more competitive, consumers also become more exquisite and demand ever-better quality goods and services that they purchase and consume. So, if the market for coffee consumption and global trends that are developing are examined, one can see many signs that point in this direction.
Thus, for example, we see that the Starbucks chain has opened more than 20 locales throughout Peru since its inception of activities in 2003, making it a pioneer in Peru and nearly worldwide in the strategy of giving the greatest possible value added to coffee and putting the concept of specialty coffee on the lips of consumers around the world.
Our country is and has always been an exporter of coffee; however, not long ago this product was sold as green beans with no value added and in the quality of a commodity, which resulted in our being unable to affect the price in the international market. In other words, our coffee competed with the rest of the world mainly through a price war. However, taking advantage of the trend throughout the world for exotic and organic products, today the growth of exports of Peruvian coffee is led by certified specialty coffees.
The recently finished Summit of the Asia Pacific Cooperation Forum (APEC) brought to Peru important news, one of which is its incorporation into the “Trans-Pacific Partnership” (P4), starting in March the negotiations to include Australia, Peru and the United States.
By Alix Farr
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