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Business / archives for : economy



22 April, 2009 11:28:09

Friedman, Keynes and Dr. Freud

by
Diego de la Torre de la Piedra, President, Global Compact Peru


           We live in an economy where intangible assets account for two-thirds of companies’ stock value and, consequently, the wealth of a society. Examples of such assets include intellectual capital, innovation, creativity, trust, motivation of team members, corporate culture and anthropological sensitivity.

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15 April, 2009 15:25:36

The Spirit of the Wright Brothers

By Jacqueline Saettone

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25 March, 2009 12:26:23

Exploiting Innovation

By Jacqueline Saettone, Professor, Universidad del Pacifico.

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18 March, 2009 11:11:17

Investment will keep Coming

Ricardo Serra Fuertes - El Comercio
Translation: Vanessa Castro Chesterton - Living in Peru

Augusto de la Torre, World Bank chief economist for South America and the Caribbean, recently came to Peru as a one of his many visits to the countries in the region as to get an idea of how the economy has been developing.

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11 March, 2009 13:46:17

Serving the Poor

By Jacqueline Saettone, Professor, Universidad del Pacifico.

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20 January, 2009 02:09:09

The Impact of ATPA / ATPDEA on Peru's Economy in 2007

               Courtesy of

The United States is the main trading partner for Peru, both for exports and imports. In 2007, the U.S. accounted for almost 20% of total trade of Peru (19.13% in exports and 17.63% in imports). The increasing importance of bilateral trade between Peru and the United States is evident by the sustained growth of trade between both nations. This growth has been influenced by the implementation of the Andean Trade Preference Act (ATPA) and the Law of Andean Trade Promotion and Drug Eradication (ATPDEA) in 1992 and 2002, respectively. Since its enactment in 1991 until 2007, the ATPA / ATPDEA has demonstrated the benefits that free trade can bring to developing countries such as Peru. Not only exports from Peru have increased considerably - rising 168% since 2002 - but also the creation of jobs in a decentralized manner that has helped to reduce poverty levels from 54.3% in 2001 to 39.3% in 2007 .

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24 December, 2008 11:43:23

Innovating for Growth

By Jacqueline Saettone

A company’s survival today depends on innovation. If a company does not make an effort to render its product lines obsolete, soon enough a competitor will. The most innovative companies in the world are those which redefine the way in which their industries work. As a result of these efforts, they create a great deal of wealth. This ability to innovate is an intangible asset.

Consider, for example, Dell computers, which sells its product only by telephone or internet, twenty four hours a day, seven days a week and manufactures computer parts in various countries such as Malaysia and Taiwan. At any point in time, a client can enter their website and verify the state of their order. What is even more remarkable is that through its contrarian approach - this business concept is the opposite of what was the rule in the industry – it managed to give its clients something that neither IBM or Compaq were able to give them: A tailor-made computer.

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10 December, 2008 09:53:29

The Specialty Coffee Market in United States

The Specialty Coffee Market in United States

Courtesy of

Info provided and translated by the
American Chamber of Commerce of Peru (AmCham Peru)

 In the coffee market, there is currently a very strong trend that is becoming evermore accentuated throughout the world, which is as markets are developed and become more competitive, consumers also become more exquisite and demand ever-better quality goods and services that they purchase and consume. So, if the market for coffee consumption and global trends that are developing are examined, one can see many signs that point in this direction.

Thus, for example, we see that the Starbucks chain has opened more than 20 locales throughout Peru since its inception of activities in 2003, making it a pioneer in Peru and nearly worldwide in the strategy of giving the greatest possible value added to coffee and putting the concept of specialty coffee on the lips of consumers around the world.

Our country is and has always been an exporter of coffee; however, not long ago this product was sold as green beans with no value added and in the quality of a commodity, which resulted in our being unable to affect the price in the international market. In other words, our coffee competed with the rest of the world mainly through a price war. However, taking advantage of the trend throughout the world for exotic and organic products, today the growth of exports of Peruvian coffee is led by certified specialty coffees.

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2 December, 2008 15:13:04

Toward the P4

Info provided by the
American Chamber of Commerce of Peru (AmCham Peru)




The recently finished Summit of the Asia Pacific Cooperation Forum (APEC) brought to Peru important news, one of which is its incorporation into the “Trans-Pacific Partnership” (P4), starting in March the negotiations to include Australia, Peru and the United States.

The “Trans-Pacific Partnership” is a free trade agreement between Brunei Darussalam, Chile, New Zealand and Singapore, the initiation of negotiations for this agreement was conducted in the framework of the APEC Leaders Summit in the year 2002. The presidents of Chile, New Zealand and Singapore announced the start of negotiations towards the establishment of a Strategic Alliance for the liberalization of trade in the Asia Pacific region; later, in 2005 he joined Brunei, which left open the possibility that more countries that make up APEC to be part of this agreement.

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22 November, 2008 09:24:12

The Wealth of Giving

By Alix Farr

Movie stars do it.  Professional football players do it.  Members of royal families do it.  Singers from the Top 40 charts do it.  They take time off from their busy schedules of movie premiers, awards ceremonies, and restaurant openings to grace the developing world with their presence.  Candy is distributed to hundreds of open and crowding hands, pictures are taken with flies and babies, and videos are made for MTV to be shown as an evening special after the latest episode of Cribs.  

But what about the rest of us, burdened by our own empty wallets and mounting piles of bills?  In the midst of a financial crisis, a question is slowly creeping into the minds of the globally conscious: will philanthropy become a luxury for the rich?

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