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Business / archives for : General
9 April, 2007 14:25:47
Amcham Peru: The sweet american market
Info provided and translated by theAmerican Chamber of Commerce of Peru (AmCham Peru)
According to recent studies, annually each american enjoys about 12 kilos of sweets and candies, where 56% accounts for chocolates, 31% for candies and 13% for bubble gum. The growing tendency in the demand for those with energetic properties and low calories opens up an opportunity for Latin products that exporters cannot and should not ignore.
The sweets industry in the U.S. registered annual retail sales for about US$28,600 million between July 2005 and June 2006, an amount similar to the GPD of countries like the Dominican Republic, Tunisia or Syria. This reveals that the market size is not at all despicable. Additionally, in 2006 the U.S. import value for sweet products rose to US$2.5 billion, with the main suppliers being Canada, Mexico and China.
Sales in this sector may be divided in two categories: every day consumption and special seasons. Because of the products nature, on holidays the demand growths rapidly. In the year 2005 for instance, the holiday sales only amounted to US$6 billion where Valentine's Day was responsible of 15.6% of the total sales, 28.4% was due to the Easter holidays, 33.7% for Halloween and 22.2% for the Christmas holiday season.
The sweets industry in the U.S. registered annual retail sales for about US$28,600 million between July 2005 and June 2006, an amount similar to the GPD of countries like the Dominican Republic, Tunisia or Syria. This reveals that the market size is not at all despicable. Additionally, in 2006 the U.S. import value for sweet products rose to US$2.5 billion, with the main suppliers being Canada, Mexico and China.
Sales in this sector may be divided in two categories: every day consumption and special seasons. Because of the products nature, on holidays the demand growths rapidly. In the year 2005 for instance, the holiday sales only amounted to US$6 billion where Valentine's Day was responsible of 15.6% of the total sales, 28.4% was due to the Easter holidays, 33.7% for Halloween and 22.2% for the Christmas holiday season.
3 April, 2007 17:30:35
Peru spotlight: Turning Peruvian potatoes into entrepreneurial gold
(By: Joe Lara)
Tired of the living the rigors of the European rat race, Valerie Barbier – originally from France, came to Peru to fulfill her quest of finding something that would take her away from the suffocating business environment that steered her to contemplate the true meaning of her career.
After just a month and a half of living in Peru, Barbier developed an internal desire to stay in the country in which she knew little about before arriving to work for a non governmental organization (NGO) in the Peruvian Andes. However, her term at the NGO ended and it was time for her to return to home.
Once back in Europe, Barbier found herself wanting to return to the country whose food she says is better than that of her native country's (her favorites include ceviche, anticuchos, tamales, and Peruvian corn with cheese). So she packed up her belongings and returned to Peru.
It was in the Andean city of Huancayo where the natural entrepreneur first heard of native Peruvian plants with antioxidant qualities... The seed was planted.
Her idea: To make natural skin care creams based from plants and ingredients native to the Andean nation.
Tired of the living the rigors of the European rat race, Valerie Barbier – originally from France, came to Peru to fulfill her quest of finding something that would take her away from the suffocating business environment that steered her to contemplate the true meaning of her career.
After just a month and a half of living in Peru, Barbier developed an internal desire to stay in the country in which she knew little about before arriving to work for a non governmental organization (NGO) in the Peruvian Andes. However, her term at the NGO ended and it was time for her to return to home.
Once back in Europe, Barbier found herself wanting to return to the country whose food she says is better than that of her native country's (her favorites include ceviche, anticuchos, tamales, and Peruvian corn with cheese). So she packed up her belongings and returned to Peru.
It was in the Andean city of Huancayo where the natural entrepreneur first heard of native Peruvian plants with antioxidant qualities... The seed was planted.
Her idea: To make natural skin care creams based from plants and ingredients native to the Andean nation.
26 February, 2007 14:03:51
The Hispanic market of the southeastern United States
Info provided and translated by theAmerican Chamber of Commerce of Peru (AmCham Peru)
Even though there is an important presence of Hispanic people all over the United States, their increasing growth rate in the southeast part of the U.S. has boosted the expansion of trade exchange rates.
In seven states which belong to this area (Georgia, Alabama, South Carolina, North Carolina, Kentucky, Tennessee and Virginia), the Hispanic population grew from 456,000 people in 1990, to more than 2 million people in 2005. A 355% increase in clear contrast with the 16% increase of the total U.S. population.
It is important to make clear that the Hispanic market is not homogenous, not only because of the diverse origins, but also because of the differences that arise between the Hispanics born in the U.S. and those that migrate to the U.S. There are also differences according to how long Hispanic descendants have been living in the U.S.
Also, there has been a significant increase in the number of businesses owned by Hispanic people in the U.S. Data from the 2002 U.S. Census shows that there were 1.6 million companies under Hispanic ownership, which represents an increase of 31% respect to 1997. Those businesses generated sales in excess of US$222 billion.
In seven states which belong to this area (Georgia, Alabama, South Carolina, North Carolina, Kentucky, Tennessee and Virginia), the Hispanic population grew from 456,000 people in 1990, to more than 2 million people in 2005. A 355% increase in clear contrast with the 16% increase of the total U.S. population.
It is important to make clear that the Hispanic market is not homogenous, not only because of the diverse origins, but also because of the differences that arise between the Hispanics born in the U.S. and those that migrate to the U.S. There are also differences according to how long Hispanic descendants have been living in the U.S.
Also, there has been a significant increase in the number of businesses owned by Hispanic people in the U.S. Data from the 2002 U.S. Census shows that there were 1.6 million companies under Hispanic ownership, which represents an increase of 31% respect to 1997. Those businesses generated sales in excess of US$222 billion.
22 February, 2007 16:42:59
E-Commerce taxation in Peru
(Provided by IBLS Business Associates <link>)
How the present tax system is made applicable to sales of goods and services over the internet.
(LIP-jl) -- E-commerce has developed rapidly in the last decade as more people are using the Internet for buying and selling goods online. Most Latin America countries, however, have not legislated specific rules for e-commerce taxation and instead apply their present tax systems to e-commerce transactions.
In Peru, for example, there are no specific tax regulations for sales over the Internet. A general sales tax is levied for goods sold over the internet.
Peru’s tax system is regulated by several statutes. The Tax Code is the main legislative body of law that defines tax principles, nature of taxes, the tax duty, and faculties of the Tax Administration, the Tax Court, tax proceedings, and penalizations to taxpayers.
Both the central government and local governments administer the tax system in Peru, but at two different levels. National taxes are administered by the National Superintendence of Tax Administration (SUNAT). SUNAT is in charge of administering and applying tax collection processes and controlling internal and external taxes. Local governments, like municipalities, administer local taxes assigned to them by national laws as well as municipal tariffs and fees for licenses, excise and duties.
In Peru, an individual’s domicile is important for tax purposes. In addition to citizens, a person who regularly resides in Peru with a resident visa will be considered as though he/she is domiciled in Peru provided he has resided in Peru for 2 continuous years.
How the present tax system is made applicable to sales of goods and services over the internet.
(LIP-jl) -- E-commerce has developed rapidly in the last decade as more people are using the Internet for buying and selling goods online. Most Latin America countries, however, have not legislated specific rules for e-commerce taxation and instead apply their present tax systems to e-commerce transactions.
In Peru, for example, there are no specific tax regulations for sales over the Internet. A general sales tax is levied for goods sold over the internet.
Peru’s tax system is regulated by several statutes. The Tax Code is the main legislative body of law that defines tax principles, nature of taxes, the tax duty, and faculties of the Tax Administration, the Tax Court, tax proceedings, and penalizations to taxpayers.
Both the central government and local governments administer the tax system in Peru, but at two different levels. National taxes are administered by the National Superintendence of Tax Administration (SUNAT). SUNAT is in charge of administering and applying tax collection processes and controlling internal and external taxes. Local governments, like municipalities, administer local taxes assigned to them by national laws as well as municipal tariffs and fees for licenses, excise and duties.
In Peru, an individual’s domicile is important for tax purposes. In addition to citizens, a person who regularly resides in Peru with a resident visa will be considered as though he/she is domiciled in Peru provided he has resided in Peru for 2 continuous years.
11 December, 2006 14:45:33
Peru: How and why participate in Fairs and Trade Missions
Info provided and translated by the
American Chamber of Commerce of Peru(AmCham Peru)
American Chamber of Commerce of Peru(AmCham Peru)
Why should we participate in these activities?
- They allow access to privileged information.
- Grant greater knowledge about competence in a global scope.
- Allow more access to info regarding market trends and products evolution.
- Develops entrepreneurial experience and networking skills.
- Facilitates the direct contact with a broad base of potential clients of good reputation.
- Helps identify potential contacts that otherwise would have been very difficult to find.
17 November, 2006 12:49:21
Secret of Distribution: Category Management in Peru
Info provided in partnership with the
American Chamber of Commerce of Peru(AmCham Peru)
By: Liliana Alvarado de Marsano – Director of the Master in Marketing from UPC Postgraduate School and President of AmCham’s Marketing Committee
Martha leaves early from her home with direction to the supermarket, where she will buy her groceries for the day. She carries a list with all the products she needs at home: rice, sugar, Dove shampoo, dish soap, Ace, peach juice (which is the flavor that her children love), chicken breast, eggs, butter.
This may be a typical shopping list example of a traditional housewife in Lima; more than 30% of local households receive their income on a daily basis.
Martha leaves early from her home with direction to the supermarket, where she will buy her groceries for the day. She carries a list with all the products she needs at home: rice, sugar, Dove shampoo, dish soap, Ace, peach juice (which is the flavor that her children love), chicken breast, eggs, butter.
This may be a typical shopping list example of a traditional housewife in Lima; more than 30% of local households receive their income on a daily basis.
26 July, 2006 06:08:57
Doing Business in (and with) Peru
Living in Peru is, undoubtedly, about learning something new each day about the Peruvian culture, how do they face their daily problems and struggles, but also about how the joy of being Peruvians is celebrated and the joy of life itself. For Americans who have been living in Peru for quite some time, it is particularly clear that the stay in a Latin-American country with such a mix of cultures like Peru, is an unforgettable experience. One to remember, and from which one can learn how to view things in a much broader scope.
However, Peru has a lot more to offer and which can promote not only its own economic growth, but also, generate many business opportunities from which Peru’s partners can benefit from.As you know, the United States – Peru trade and investment relation has been growing deeper throughout the years. Not only it is about the nearly US$13 billions that American companies have invested in net assets to date –which turns the U.S. in the main investor in Peru-, but also due to the increasing trade flows –which reached US$7,400 millions in total during 2005- that have growth 116% since 2001. Exports to the U.S. have certainly been responsible for the most part of that increase in the trade flows. Mainly due to the Andean Trade Preferences Drug Eradication Act (ATPDEA), an unilateral tariff liberalization program that is granting tariff-free access to Peruvian products into the American market since 2002. Moreover, Peruvian exports to the U.S. have been increasingly diversifying through the years, thus, representing a big opportunity for many sectors of the economy.
Peru: Many opportunities and many tasks too
Hence, through this new section at Livinginperu.com, in partnership with the American Chamber of Commerce of Peru (AmCham Peru), we want to be a source of reference for those seeking some business opportunities in Peru. Whether you are looking to get some info about trends in a specific market, identify Peruvian products that can be 
exported to the U.S., get a better understanding of the business climate in Peru and what needs to be done to improve it, or simply gain some more knowledge about how to sell your products –either American or not- in the Peruvian market, this section will be for you.Each week we will bring you a new story in which you’ll find answers for those inquiries but also, you’ll get the chance to ask for further info to AmCham Peru’s staff. Also, if you need more specific assistance on how to do business with the U.S. from Peru, you may contact AmCham’s InfoCenter - Information and Commercial Promotion Department. Our purpose is to go beyond the cultural exchange between the United States and Peru that Americans living in Peru already experience, but also to foster the trade and investment relations between both countries, bringing opportunities to improve the welfare of both Americans and Peruvians. We hope you find this section useful and that you enjoy it too. Until next week!!
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