Living in Peru » Features : Proud Peruvians: the launch of "101 Reasons"

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9 July, 2008 11:08:25 | in General

Proud Peruvians: the launch of "101 Reasons"

By Ben Jonjak and Diana P. Olano

It started simple enough. Last year, in one of our weekly newsletter's "Peru this Week", the Livinginperu.com team asked its over 22,000 readers to answer one question: What made them most proud of Peru? The response was overwhelming to say the least. With everything from the neon-colored, sweet beverage Inca Kola to the ancient Cusqueñan citadel of Ollantaytambo being suggested. Each email provided a new idea, a new inspiration.


By the end of the week, our team was left with hundreds of reasons with why one should be proud of Peru. And so, the book "101 reasons to be proud of Peru" was born. Our Editor-in-Chief and General Manager of Livinginperu.com Carsten Korch, the driving force behind "101 Reasons..." put the plan into action.

The publication was first released in pdf form for our loyal and dedicated readers who inspired its creation. After almost half-a-million people downloaded the complimentary file, Korch knew it had the potential for bigger things. So for months, a team of dedicated professionals worked long and hard to make a print version of the book. Blood, sweat and tears have literally gone into the making of "101 reasons..." The hard work paid off, however, and the Spanish version of book saw its release July 7, 2008 at a launch party at the Hotel Marriot in Miraflores.

Press, colleagues and friends were all present for the marking of this great achievement in promoting Peruvian culture and tourism. The attractive, coffee-table style volume contains photos and text regarding 101 of Peru´s most celebrated people, places, and cultural offerings.  At the inaugural presentation, the book was being offered for 35 Nuevo Soles with the proceeds being set aside for donation to ALINEN (a charitable group assisting children with cancer).

Speakers included Rafo León, Mercedes Araoz and Carsten Korch. The presenters spoke beside a slide-show presentation that projected images from the publication.  The mood was light and hopeful as each speaker expressed his/her affection for the country, and their desire to spread the joys of cultural and traditional tourism in Peru to both those visiting from other countries and Peruvians themselves.

The overall reaction to the first physical version of "101 Reasons" was extremely positive.  The pages are high-quality gloss which serve to greatly accentuate the full-color photography included in the work.  Several hundred copies of the Spanish version of the book (the English one is being released in August) were set aside to be distributed to local schools where they are to be used as an educational tool.

On the inside cover of the book is a cheerful admission that 101 reasons is far to few to cover everything about Peru. Thus, there is an e-mail provided (101@livinginperu.com) and an invitation to submit further suggestions for a possible subsequent edition.

Check out www.101peru.com to keep updated on the status of future versions in other languages, to order the book or to download the free e-version. You can also visit La Pastelería San Antonio bakeries or Ilaria jewelry stores to purchase a copy in person.

To view more pictures from the launch party, check our our Gallery.

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7 Comments

# Jesus Moya says :
9 July, 2008 [ 07:22 ]
Hi
Carsten Korch
Congratulations for  101 Reasons and for this great website!
it is my first time here and I'm very impress, in every corner
of your website look so profesional and very cool.
God bless you for your great iniciative and for your love for Peru, its culture and people.

I'm peruvian but you look much peruvian that the Pisco and Cebiche,
that is fantastic.
I'm living in Maryland (U.S)
and I would like to know if is possible to buy the print book (english version, my wife is from Seatle), please let me know.
and my suggestion is if you could distribute your book to all the peruvian's embassies around the world, as example here in U.S the peruvian colony is very big, around one million as I know, most of them in NJ and they will celebrate the Independence Day too, great opportunity to show your book.
I will tell my sister and friends to visit www.livinginperu.com

Thank you and congratulations again to you and "101 reasons' team" for the great job, passion and love for our country...... Peru.

Sincerely,

Jesus Moya
# Yolanda Stickler says :
10 July, 2008 [ 04:22 ]

Carsten:


Congrats for the book!
I am sure a lot of Peruvians living outside of Peru would like to have a copy as well. I am Peruvian and my husband American. He loves Peru, the food, music and people. He checks your site everyday and is updated with the news in Peru. As he says: "I think I am turning Peruvian". I will suggest you to distribute the book "101 reasons" though Amazon. That way it will be easy to get it and will be available to anybody in the USA and in any other part of the world.

From Weston, Florida
Yolanda Stickler


 

# Maria Dempsey says :
12 July, 2008 [ 08:58 ]

Great job Mr. Korch!  Congratulations to you and the "101 reasons to love Peru" team. I agree with Yolanda Stickler....this gem should be distributed through Amazon books.  I would love to give it as a gift to friends and family.

Thank you for putting the plan into action and the result is this inspiring book that will make me even prouder to be Peruvian.  Mr. Korch and team, you've done Peru a great service....thanks!

# Margarita E.CORTAVARRIA says :
29 July, 2008 [ 06:22 ]
Muchas gracias por tan maravilloso libro,sobre las 101 razones de sentirnos orgulloso de ser Peruanos. Que nos sriva de inspiracion para aquellos que estamos lejos de nuestra querida Patria.Surprised
# edson eae says :
28 August, 2008 [ 08:00 ]
Great book!!! and I bet there are more reasons to be proud of my countryLaughing... by the way thanks for the bottle of Pisco!!! It was really nice to participate by providing some ideas...
# Phillip says :
21 September, 2008 [ 03:52 ]
Arriba Peru-  Reasons why I am proud to be Peruvian.
http://www.youtube.com/watch?v=9jfcNT0p3es

http://www.youtube.com/watch?v=54tdHhApXqw&feature=related


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http://www.youtube.com/watch?v=f_PcJJh0B8w&feature=related

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http://www.youtube.com/watch?v=h6m_pZif1TU&feature=related
# Chrsitian Hirano says :
22 October, 2008 [ 10:53 ]
Hi Korch, Ben & Diana,

I just had a look to the book through the internet, you know what, this book is awesome, Congratulations.
I just new that I can buy it at .. well for people who are interested
"

If you wish to buy the book in Spanish (English version to be released Aug. 1), you can call + 51 0800-111-11 for delivery in Lima, visit Pastelaria San Antonio or Ilaria.

The Introduction price is S./ 35 of which 5 soles is donated to young people with cancer (ALINEN). This offer is good until July 28 or as long the stock last (10.000 copies)"


 

cheers to everyone.

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