Step aside, Lionel Messi. Today’s not about you, Cristiano Ronaldo. Stop hogging the spotlight, uh…some other soccer player? Unfortunately, as a soccer-ignorant American, those are all the footballers I know. But today, the players who will appear in the 2014 Brazil World Cup aren’t the headliners: the ball they’ll kick around is.
This morning in Rio de Janeiro, the official 2014 World Cup ball, a multicolored sporting sphere called “Brazuca” that’s manufactured by Adidas. According to Yahoo Sports, “Brazuca” is a word that Brazilians use to refer to “the Brazilian way of life.”
And it appears that Brazuca is smarter than your average soccer ball– he even has a bilingual Twitter account in Portuguese and English. Earlier today, the sassy fellow (lady? It’s so darn hard to tell with a soccer ball.) tweeted “So last night I was born, achieved sentience, joined Twitter and had a party held in my honour in Rio. This. Is. The. Life #ballin.”
But Rio didn’t hog all the fun. Lima also got to participate in the unveiling today, as a special event was held at a Lima shopping mall to mark the occasion. The event was attended by Peruvian soccer players Raúl Fernández and Luis Ramírez.
When compared to the widely-criticized 2010 South Africa ball, Brazuca tweeted confidently about his credentials, saying “I’ve had 2.5 years of testing with 600 top players.”
What do you think? Do you like the look of Brazuca? How do you feel about the Twitter activity? Lima also got in on the World Cup fun as the ball was presented in a local sporting goods store this morning.