The Hispanic market of the southeastern United States

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00Hispanic students at Georgia State University
Hispanic students at Georgia State University
© LIP

At the same time, in 2002, 44% of those businesses were owned by Mexicans and 36% of them were wholesale companies and retailers. The biggest increase in the number of Hispanic owned businesses between 1997 and 2002 ocurred in the states of Georgia, South and North Carolina, and Kentucky.

In recent years the growth rate increase in the Hispanic population in the United States has augmented its economic importance.

According to the figures published by the Selig Center for Economic Growth of Georgia University, the purchase power of Hispanic from the southeastern U.S. reached the US$34,000 millions.

It is important to point out that even if the southeastern U.S. is a relatively young market, which offers ample opportunities to companies with high quality products and competitive prices, these companies ought to be willing to work with a proper distributor in the development of a brand and in its positioning.

Another important challenge for the exporters is the logistics, since the distributors don’t have the certainty that the Latin company might be able to provide orders in a timely manner.

Most of the time, they even prefer to buy within the U.S, simply to avoid problems at the customs office, thereby guaranteeing a more constant supply.

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