Living in Peru : your everyday companion

Info provided and translated by the
American Chamber of Commerce of Peru (AmCham Peru)

The benefits of developing a "country brand" are many and diverse.

From properly positioning the national image to boosting the exports of goods and services and the country itself as an investment location, which will ultimately translate into GDP growth with decentralized effects all over the country.

However, the construction of a country brand requires the joint work of private and public institutions, companies and leading local brands.

It requires a public and private effort that shares the idea that it is a supranational long term project that needs to be a state policy, and not belong only to the administration in turn, so that its continuity can be preserved.

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this is the answer to the question i dont know if its right but im gonna keep looking but the question is -What businesses can you visit that are typical for the country?

Peru's brand: A challenge for all Peruvians and business opportunities

Info provided and translated by the
American Chamber of Commerce of Peru (AmCham Peru)

The benefits of developing a "country brand" are many and diverse.

From properly positioning the national image to boosting the exports of goods and services and the country itself as an investment location, which will ultimately translate into GDP growth with decentralized effects all over the country.

However, the construction of a country brand requires the joint work of private and public institutions, companies and leading local brands.

It requires a public and private effort that shares the idea that it is a supranational long term project that needs to be a state policy, and not belong only to the administration in turn, so that its continuity can be preserved.

On the other hand and according to well-known experts, in order to effectively develop a "country brand" and promote it at the international level, a country needs to include in its strategy an association with the main attributes of its culture, touristic attractions, typical dishes, etc.

Thus, Peru would have to exploit and take advantage of, among its many features, its mystical and ancestral image, the fame acquired in terms of gastronomy and the attention captured by the beauties of the Macchu Picchu Sanctuary, for example, which receives thousands of visitors per day.

Despite this, it is certain that in order to put this task into practice it is necessary to have a significant budget, specialists who indicate what determines the success of the strategy is the positioning of the "country brand", public and private agendas, and the definition timely objectives in a short and long term basis that are sought with that strategy. Without these, any investment, no matter how big, would be wasted.

Finally, if we really want to make the dream of the "Peru" brand happen, we first need to recognize that this is not a short term task and that it is not only reserved to exporters nor the tourism industry.

Creating and positioning the "country brand" implies much more than developing a logo and a proper slogan. It is necessary to make Peru's brand a quality seal and trust that promotes Peruvian products, our richness and our culture on a global scale

Perú, The land's of Inkas
Is the Peru's brand effective?
Thanks
Blanca Morales
Trujillo, Perú