Living in Peru : your everyday companion

In the industrial era, companies focused on managing tangible assets such as capital, plant, equipment and technology. Today, most of these have become a commodity. Intangible assets have become increasingly important and some, such as knowledge, have become a significant factor of production. In the United States, the average market to book ratio of companies is of 6:1. This difference is mostly due to the value of their intangible assets. In Peru, except for a few companies, this ratio is of approximately 1:1 or less.

To compete in a global and modern world, companies need to apply methods and systems to develop intangible assets such as brands, innovative business models, service and corporate cultures, among others. Even through these are not new concepts, learning to see them as some of the most important sources of competitive advantage and of future benefits, and therefore developing programs to manage them, is new indeed.
Aleteia Capital develops the valuable capital that lies in the intangibles of companies, by providing two types of service: workshops and consulting. Our areas of expertise are:

• Innovation Management.
• Customer Service Management.
• Cultural Diversity Management.
• Brand Equity Management.
• Corporate Culture Management.
• Knowledge Management.
• Corporate Social Responsibility.

Miguel Dasso 117, Piso 15, San Isidro
Contact : Lilliana Calderón
Phone. 4228618
Phone. 9830-0841
Fax. 441-1218
lillianacalderon@aleteiacapital.com
www.aleteiacapital.com

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Welcome to UNION ANDINA DE PATENTES S.A.C.Union Andina de Patentes S.A.C . is an International Firm formed by Intellectual Property Attorneys and Engineers.Provider of Trademark and Patents Registration Services in Latin America and U.S.A.

Av. Larco 345 Of. 1103, Piso 11, Torre Parque Central Miraflores
Contact : Hernán Castro
Phone. 242-9811
Phone. 97893725
Fax. 242-4308
gerencia@unionandina.com
www.unionandina.com

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