Living in Peru : your everyday companion

(LIP-ir) -- Fifty percent of the appliances bought in Peru are purchased in installments and with some type of credit while the other half are purchased with cash, said José Luis de la Flor, the General Manager of Electrolux in Peru.

De la Flor stated that the demand for appliances in the country had increased because of more access to credit and the inauguration of shopping centers in Peru's provinces.

He explained that the economic growth registered in Peru's different regions would increase the sale of appliances by forty percent.

The sale of appliances in the country is to be over 700 million soles this year, reported the general manager.

A rise in the purchase of appliances could be seen across the country because of a growth in the economy, the population's increased purchasing power and more access to credit, said De la Flor.

He also explained that more of Peru's citizens had credit because of the growing number of department stores opening in Peru's provinces

The general manager also explained that that if the economy continued to grow and shopping centers kept on opening throughout the country, provinces could account for sixty percent of the purchase of appliances in Peru next year.

According to De la Flor, the market is divided into three sectors: "línea blanca" - refrigerators, washing machines, stoves "línea marrón" - audio and video and "small appliances" - blenders, irons, rice cookers etc.