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LivingInPeru.com
Isabel Guerra

The Peruvian netizens have started an original campaign: they are requesting the soccer fans to shut down their TV's tonight and not watching the scheduled Peru-Brazil qualifier game, so they won't have to witness a probable humiliating defeat of their team against Brazil.

This humorous campaign has been called "The lots-of-goals for planet hour" and is inspired on the Peruvian's disenchantment after the recent poor performances of their national soccer team.

The campaign, another example of Peruvian proverbial sense of humour, takes advantage of the mediatic success of last saturday's worldwide "Earth Hour" initiative, that invited all the people to turn off and unplug each and every electric device during one hour, in order to give the planet a break.

Thus, the "Lots-of-goals for planet hour" requests the Peruvians to shut down their TV's tonight between 8:10pm and 10:20pm Local Time (03:10 and 05:20 GMT), during which the soccer game will take place in Porto Alegre (Brazil).

"You'll give the Earth and your liver a break" states the campaign's ad, which is spreading very quickly amongst popular social networks such as Facebook and Twitter.

(RPP-EFE)

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