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Latest News in Peru / Archive
Press Releases | 22 May, 2009 [ 11:26 ]
Peru: Claro and Bembos won Effie awards
LivinginPeru.com
Isabel Guerra
The international organization Marketing Hall of Fame awarded yesterday the “Great Modern Brand” prize to Claro, and “Great Classic Brand” prize to Bembos.
Another awarded companies were Backus (any product), Procter & Gamble (new product launch), Telefonica (new services and any service) Braedt (corporate image), Interbank (small budget campaign) and Mibanco (better promotion).
Effie awards in Peru are sponsored by the National Association of Advertisers (ANDA), the Peruvian Association of Advertising Agencies (APAP), the International Advertising Association (IAA-Peru) and the Peruvian Market Research Company (APEIM ).
The Effie awards, created in 1968 by the American Marketing Association, are the main professional distinction that recognizes the contribution of strategy and creativity into achieving goals and results.
Effie awards are currently acknowledged as the most important ones in the advertising industry in over thirty countries in Europe, Asia, North America and South America.
Have other topics you'd like to see in our news section? If you or someone you know would like to contribute a news article to Living in Peru, whether it's translated or based on a personal investigation, send it to editor@livinginperu.com.
Isabel Guerra
The international organization Marketing Hall of Fame awarded yesterday the “Great Modern Brand” prize to Claro, and “Great Classic Brand” prize to Bembos. Another awarded companies were Backus (any product), Procter & Gamble (new product launch), Telefonica (new services and any service) Braedt (corporate image), Interbank (small budget campaign) and Mibanco (better promotion).
Effie awards in Peru are sponsored by the National Association of Advertisers (ANDA), the Peruvian Association of Advertising Agencies (APAP), the International Advertising Association (IAA-Peru) and the Peruvian Market Research Company (APEIM ).
The Effie awards, created in 1968 by the American Marketing Association, are the main professional distinction that recognizes the contribution of strategy and creativity into achieving goals and results.
Effie awards are currently acknowledged as the most important ones in the advertising industry in over thirty countries in Europe, Asia, North America and South America.
Have other topics you'd like to see in our news section? If you or someone you know would like to contribute a news article to Living in Peru, whether it's translated or based on a personal investigation, send it to editor@livinginperu.com.
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