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Latest News in Peru / Archive
Economy | 19 October, 2009 [ 15:58 ]
Peru: coffee exports might amount US $1 billion this year despite crisis
LivinginPeru.com
Isabel Guerra
The National Board of Coffee's General Manager, Lorenzo Castillo, informed that coffee farming has been reduced by 25% this year due to climatic changes and the ageing of coffee fields.
Estimations foresee that Peruvian coffee exports will reach 3.4 million quintales (one quintal equals 64kg) this year.
However, the international demand for coffee remains growing despite global crisis, and might grow to 6 or 7 million quintales, which would allow Peruvian exports to reach US $1 billion.
"Peruvian coffee is high quality, but lacks a good marketing strategy, and that is the reason why many Peruvian products have low prices," Castillo pointed out.
Have other topics you'd like to see in our news section? If you or someone you know would like to contribute a news article to Living in Peru, whether it's translated or based on a personal investigation, send it to editor@livinginperu.com.
Isabel Guerra
The National Board of Coffee's General Manager, Lorenzo Castillo, informed that coffee farming has been reduced by 25% this year due to climatic changes and the ageing of coffee fields.
Estimations foresee that Peruvian coffee exports will reach 3.4 million quintales (one quintal equals 64kg) this year.
However, the international demand for coffee remains growing despite global crisis, and might grow to 6 or 7 million quintales, which would allow Peruvian exports to reach US $1 billion.
"Peruvian coffee is high quality, but lacks a good marketing strategy, and that is the reason why many Peruvian products have low prices," Castillo pointed out.
Have other topics you'd like to see in our news section? If you or someone you know would like to contribute a news article to Living in Peru, whether it's translated or based on a personal investigation, send it to editor@livinginperu.com.
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