Living in Peru : your everyday companion

LivinginPeru.com
Isabel Guerra

One of the most famous popular questions in Peru, since the early seventies, is “En qué momento se jodió el Perú?” which means in English, literally, “In what moment did Peru get screwed up?” Many times in Peru's difficult history, Peruvians have helplessly repeated that question, which was first formulated by Zavalita, the main character of Mario Vargas Llosa's Novel “Conversación en La Catedral” (Conversation in The Cathedral).

Nowadays, things are changing positively for the country. Movistar, the cell phone company, not only borrows Zavalita's phrase, but also turns it into a positive motto. Their new television advertisement states “When did Peru get straighten up?” which conveys a message of solidarity: we all can make a difference in our daily lives, to reach the dream that Peruvian Poet Cesar Vallejo's verses express: “cuándo nos veremos con los demás, al borde una mañana eterna, desayunados todos?” (When will we all meet, at the edge of an eternal morning, with a good breakfast?”)

We all can make a difference to improve our country and that's not only a wishful dream, and companies like Movistar are working to help Peruvians keep really in touch with their loved ones and reach people that otherwise would be unreachable. And they convey all of this in this meaningful television advertisement. To see the advertisement, click on the image to the right.

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