Living in Peru : your everyday companion

New campaign "Peru, Live the Legend" to reach 510 million people

Living in Peru
Israel J. Ruiz

In an effort to invite the world to experience the joys and treasures Peru has to offer, the country's tourism promotion agency, PromPeru, has launched a new publicity campaign.

The new campaign portrays the Andean country as not just an exquisite place to visit, but as an experience that must be lived, an experience with cultures that have stood the test of time and continue to bewilder modern man.

"Peru, Live the Legend", shows the world that the country is a place where one will come into contact with sacred archaeological ruins and hidden natural wonders that were sites where legends took place.

The campaign assures Peru is a privileged place to visit because of the combination of its rich culture, diverse natural wonders and uniqueness in the world.

The objective of "Peru, Live the Legend" is to present our country as the best destination for trips in markets in the United States, Germany, France, Spain, the United Kingdom, Argentina, Brazil and Chile, said PromPeru.

Furthermore, the tourism promotion body announced that the campaign would reach 350 million people around the world as well as an additional 160 million through a deal made with One World.

After a rigorous investigation, it was decided that the previous campaign, "Pack your six senses, come to Peru", needed to be modified to fit an ever changing market, said PromPeru.

Click here to see a video from the new campaign.

 | |

• APEC PERU 2008 : APEC Leaders Commit to Avoiding Trade Barriers for a Year
• APEC PERU 2008 : Peru: APEC Summit Became "Ideal Scenario" for Trade Deals
• APEC PERU 2008 : APEC to Support Adequate Financing Measures for Businesses
• APEC PERU 2008 : Peru Has Clear Commitment with APEC Goals, says Garcia
• APEC PERU 2008 : Reaching Doha Round Goals is more Important that Beating the Global Financial Crisis

# Mike says :
25 September, 2008 [ 09:47 ]

I'm glad this came up - I first saw a version of this ad several weeks ago.  I was with a large group of friends - we replayed it on the dvr several times.

I am the only one of the group who has been to Peru (wife: Peruvian).

This is a synopsis of of other's comments:

Not only was no one convinced, they were all confused and thought the ad was very bizarre - particularly the mix of "adventures & mystery" with people dancing and getting drunk with native dancers.

Personally, I think it has some good points, but does go off-message with the dancing and drinking.

# MSR in Peru. says :
25 September, 2008 [ 12:39 ]

"After rigerous investigation".................The previous campain must have been pretty awful if this is supposed to be better than the last.

# *&x says :
25 September, 2008 [ 17:51 ]

FANTASTIC!!!!!!! i really enjoyed it...have to say tho.....(Nothing against North Americain accents you guys are great!!! i dont wanna affend anyone here...)....but to be MORE Peruvian , it would have sounded better with a Peruvian accent.
just a thought, however i enjoyed the advert .

# Raphael says :
25 September, 2008 [ 20:22 ]

I first read the above comments and expected something real lame and corny, but after watching the ad...

It's not bad. Not bad at all.  I liked it.  How could anyone get confused and how the hell does a guy sipping a cup throw the message off?

Maybe you guys are looking too much into it?

# Mike says :
25 September, 2008 [ 20:52 ]

Although I tried to break it down in my own mind after talking to friends at the party about it, it was unanimous that the commercial was "strange."

In other words, the commercial seemed fine until they saw the people dancing and drinking.

I'm just reporting what a small group (about a dozen people) of Americans, all of whom travel overseas for vacation, thought about a commercial that was supposed to convince them to come visit Peru.

I agree with the comment that a Peruvian accent would have been better.

# Umberto says :
8 October, 2008 [ 12:43 ]

"Getting drunk" (?!)

They are sipping COCA TEA!

Get your alcohol-driven group of friends to the

man made islands in Lake Titicaca... 

Only then will they understand.

VIVE LA LEYENDA