Communication tools for exporters

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For instance, nowadays, it is unthinkable as an exporter not to have an e-mail address because the Internet has changed the way of doing business around the world by allowing people to be in touch in a small amount of time and at a very low cost. But even if it is mandatory to have an e-mail address it is suggested to avoid free accounts like Hotmail or Yahoo because they transmit lack of experience.

On the other hand, catalogues and printed brochures are also important tools of communication but it is necessary to pay attention to the text and content in order to clearly present the company and the products. Then it is important to give more importance to the quality rather than to the quantity of information because a catalogue with excessive texts or images could result in a visually unattractive and ineffective element.

Also, web pages are essential communication tools because they let the company present more information than a business card or even a catalogue. That is why it is highly recommended to put the web page address on the business cards and other communication tools commonly used. Then, a potential buyer could look up more detailed information on the web page. Certainly, the design of the web page and the content must be selected carefully in order to provide a client all the answers in a friendly way.

Obviously, communication elements can play towards or against business objectives, so it is of high importance to pay attention to each and every one of them. However, a perfectly designed communication campaign is not enough for a successful business. As always the key is to have the right product, in the right place, and at the right time.

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