News headlines spouting the popularity of Peru’s superfoods and fruits in foreign countries are ever-present, and the proof is in the numbers.
According to the Peruvian Association of Exporters (Adex), agricultural exports amounted to US$ 2.5 billion in just the first half of 2014. This great earning, based off of the performance between January and July, can be credited mainly to Peruvian fruits which experienced a near doubling (48.3% growth) in shipments, says Adex. Although Peru is experiencing international success, much of the demand is stemming from the Unites States.
Data shows that over 28% of the country´s total exports were sent to the U.S., with a value of US$ 708.8 million. This is a 34.6% increase in U.S. demand compared to the same seven-month time period of 2013.
Other highly interested countries were the Netherlands, showing a 28.2% increase in demand, and Spain, exhibiting a 10.5% increase in demand for Peruvian products.
Such fruits as avocados, with US$ 253.6 million, and grapes, with US$ 232.1 million, proved to be great money-makers for Peru, as far as exportation is concerned.
Vegetables, although not in as great of foreign demand as fruits, were revenue makers nonetheless. Helping to create a demand valued at US$ 511 million in vegetables abroad were asparagus and artichokes.
The U.S. is likewise becoming a greater consumer of Peru’s superfood, quinoa. In the same seven-month time period of 2014, Peru’s Ministry of Foregin Trade and Tourism reports a 239% increase in quinoa demand from the U.S. alone.
It will be interesting to see how the rest of the year pans out, especially after Mistura.Peru’s fruits and other agricultural goods gaining popularity overseas.