Fred Branson: What the poor don’t deserve

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Donate and save a child’s life.

How often have we heard this phrase, and are consequently hit with a feeling of pity?

Although it’s a common series of events, it is not in fact conducive for the poverty stricken.

After a life changing encounter in Peru, Fred Branson was inspired to create his NGO Amantani.

Pity’s not only unfair to the people portrayed in the campaign, but it actually distorts our perception of life in developing communities,’ says Branson.

So should we alter our perception to promote a more beneficial and just relationship between those with the power to help and those in need? Listen here:

(Video: Youtube/TED)
How can we promote a better relationship between donors and beneficiaries? Branson speaks.

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