Hilton looks to double in size in Peru by end of this year


The Hilton Hotel chain plans to double its presence in Peruvian destinations within this year and in Latin America within the next five years, according to Gestion.

The director of Development, Andean Region and Hispanic Caribbean for Hilton World-Wide, Juan Corvinos, and general manager Marco Tabet, talked to Gestion about the pending strategies and goals of the company.

In addition to expanding in the capital, the manager told Gestion about the outlying regions of the country they are interested in.

We analyzed all cities of Peru and currently see potential in areas such as Arequipa, Chiclayo, Piura, and Iquitos. Also for our brands as Hilton Garden Inn and Hampton by Hilton, they are the ones we are injecting the regional market, said Corvinos.

The chain has developed specific styles for each local as seen in their strategy with Iquitos. In Latin America we are betting on establishments will fit long term stays. For example, Iquitos is a long-stay destination. That is why we are promoting our brand Home 2, which adapts its offer to such a consumer.

Where the chain has already executed well are in districts of Lima such as Miraflores and San Isidro where there are tourists and corporate travelers needing accommodation.

As Hilton Lima, this was our second year of operations and we are positioning ourselves in the market. We have had a substantial part of it. While our main source of income is the theme of rooms, spaces for events are also an important component, added Marco Tabet, the general manager of Hilton Lima.

In Lima they are looking to expand to Callao and San Miguel, where one-night-travelers would stay when they can’t make it to Miraflores.

There are spaces, but prices are high. We are exploring mixed-use projects, commercial centers, among others. The price of land in Lima is very expensive, even more than other cities, said Corvinos. Last year Hilton announced its potential plans to expand in Latin America.