Marca Peru came up with a very creative way to promote tourism in Peru called “Message in a Suitcase”.
They placed a suitcase decorated with Peruvian images, a hidden camera and a speaker in the Miami International Airport and whenever someone came close to it a voice would say “hello” and start a conversation with the people.
“Have you ever had the feeling that something was missing”, the suitcase asked. “That there is something you need to do, a place you need to be?,” it continued.
Then, the suitcase would ask if there was a place with all of the answers to those questions, surrounded by mountains and oceans, they would go there?
“Open the suitcase”, it would say, and people found themselves with Peruvian products inside and a plane ticket to travel to the Inca land, for free. The video ends with the phrase “Come to Peru”. Nice, right?
(Cover Photo Youtube)
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