Colca Valley, one of Peru’s top tourist destinations, lured a total of 70,884 domestic and foreign visitors between January and May this year, a slight increase over the same period last year, it was reported on Wednesday.
According to the manager of the Colca Autonomous Authority Jesus Yucra, the tourist landmark – located in the southern Arequipa region – welcomed a total of 70,297 domestic and foreign tourists in January-May of 2013.
Yucra stressed that tourist arrivals to Colca Valley are expected to decrease over the next few months due to the positive impact of the 2014 FIFA World Cup taking place in Brazil from June 12 to July 13, 2014.
Therefore, to change that situation, the entity will launch a promotional campaign aimed at attracting more domestic tourists to Colca Valley to make up for the decreasing number of foreign tourists.
Likewise, Autocolca’s manager pointed out that Colca Valley has scheduled various artistic and cultural activities this month ahead of the anniversary of Caylloma province, which will be be celebrated on June 21.
Meanwhile, various activities to mark Peru’s Independence Day will take place in July in order to draw national tourists who take advantage of these mid-year holidays to visit different tourist destinations in the Andean country.
The Colca Valley, approximately 160 kilometers from Arequipa in southern Peru, is a colorful Andean valley with pre-Inca roots and towns founded in Spanish colonial times. Tourism in Colca is up from 2013.