With a long layover or the need to escape the weather, shopping in Lima can become an exceptional experience with places like Morphology.
Standing firm on one end of Avenida La Mar, the Miraflores street popular for big-name cevicherias and (before the tourism boom) car shops, a beautiful concept store has spread its wings. Welcome to Morphology, a five-floor experience that promises constant change and evolution – and one of the best excuses to do a stair workout.
Catch your breath as we take you through a tour of women’s apparel, home decor and baby clothes, pop-ups and trunk shows, and (the cherry on top) an organic restaurant and bar overlooking the metropolitan district.
Traveling & Living in Peru was able to meet with Talia Berckemeyer– a young designer and socialite (according to Vogue Mexico, where her store appeared after just months of having opened) – and discuss Morphology. “It’s impossible that I could have done all of this on my own!” she politely pointed out, though she is in charge of the design aspect of the business.
Having studied in the U.S. (Marketing in Miami University, followed by Fashion and Design at New York’s Parsons School of Design), Berckemeyer returned to Lima with a fresh perspective.
“I noticed that there was nothing in Lima as far as spaces for brands to really showcase their products… here [in Lima] everything tends to be really small, there’s no room to show the identity of your brand…these stores leave you feeling empty, in the sense that you would go, buy something, and leave.”
Offering an experience for shoppers whereby they can peruse designs from local and national designers (first floor), find that perfect housewarming or baby shower gift (second floor), admire rotating pop-ups and trunk shows (third floor), find a job (just kidding – fourth floor is offices), even take a walk through the outdoor garden area, all while sipping a latte (thank you, fifth floor) – Morphology would be the solution. However, it was not so quick to appear.
“We’ve had this building for four years, and have been working on this project,” notes Berckemeyer. Over those last few years, avenues La Mar and neighboring Mendiburu have both seen a substantial amount of chic new businesses and restaurants come (and some go), yet none quite as attention-getting as the face of Morphology.
Designed by architects Talia Valdez Prado and Hector Loli (Director of Nomena Arquitectura), the idea was to have “something ‘unordinary’…something to give you an experience,” according to Berckemeyer. Natural-meets-modern elements are gently caged in this vertical beauty: wooden staircases that seem to float in mid-air, large windows glowing with natural light, a rooftop restaurant and meeting area far from traffic below, and each floor with a wide view of the ground-level garden (and soon-to-be mariposario).
What is it about the butterflies?
“Butterflies represent constant change…and this is the overall inspiration,” explains Berckemeyer, as evidenced in the shop’s logo. “The idea is to have novedad, to have change…Similar to how nature works.”
Av. Mariscal La Mar 1332
Cover photo: Morphology Facebook; other photos: Agnes Rivera, Nomena Arquitectura Facebook