Ecoist, Coca Cola launch collection of Peruvian handbags made from discontinued labels


Handbag company Ecoist and The Coca-Cola Company are once again teaming up to create a line of limited edition, one of a kind handbags that save waste from landfill. Ecoist.com is known throughout the fashion community for its original candy wrapper handbags.

The new collection uses overrun and discontinued bottle labels from Coca-Cola beverage brands including Diet Coke, Coke Zero and Diet Cherry Coke labels. The designs use graphic elements of the labels in unique ways, featuring branded Coca-Cola prints along with abstract patterns in various handbag shapes.

The Ecoist Coca-Cola partnership began in 2007 and has prevented more than 1 million Coca-Cola labels from entering North American landfills, helping the soft drink giant get one step closer to their goal of zero waste production. The partnership has also planted over 5,000 trees through the "Buy a Bag, Plant a Tree" program.

All of the bags are completely handmade by skilled artisans in Peru under certified Fair Trade practices.

"Our vision was to develop a line of environmentally friendly products, ones that inspire consumers to see normally discarded objects as new, beautiful, usable everyday things," said Kelli Sogar, Coke’s Global Business Development Manager for Licensing. "Continuing and expanding our partnership with Ecoist allows Coke’s global scale to truly impact upcycling in a meaningful, holistic way. "

The bags can be purchased online at Ecoist.com and in the World of Coca-Cola in Atlanta, Georgia. Prices start around $22 for a coin purse and go up to $118 for a PacMan satchel.

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