Peru’s Franca beer enters Spanish markets

Isabel Guerra

Peru’s Group AJE will introduce its product Cerveza Franca (Franca beer) in Europe in Jan. 2010, starting in Spain.

The brand, which is currently available in Miami, Los Angeles and New York, confirmed that it will arrive in that country’s main cities.

“The flavors of Franca are crossing borders and reaching the most important markets around the globe,” commented Jorge Vera, AJE’s Regional Brand Manager.

“We are excited because we are fulfilling AJE’s big dream: to take Peruvian products all over the world. Such achievements must be celebrated with Franca, the taste of success,” he added.

Franca will be commercialized in Spain in glass 360 ml disposable bottles.

Read LivinginPeru’s article about AJE. Click here.

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