St. Valentines Day flower sales


The tradition of St. Valentines Day; some say started with a man named Valentine. He was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers but in secret. When Valentine’s actions were discovered, Claudius ordered that he would be sentenced to death and executed on February 14th. Centuries later Valentine’s Day is a celebrated event where people sent love notes, poems, cards and flowers.
In Lima, Valentines day is also a celebrate event where 280.000 stems are sold.
Rosatel and Florerias Unidas are the most popular flower businesses in Peru, both shops agree that an increase of 90% occurs during valentines day and that in one day they manage to sell everything they would of sold in a month.
Rosatel has flower stores in 8 countries and 5 local shops. Since 2004 they have increased in sales by 20%, they say that in the past 5 years rose sales have gone up 26% due to the fact that now its normal for women to buy flowers for men.
Florerias Unidas, a fairly new business has been open in Peru for the past 5 years and has flower stores in 10 different countries, they hope to open 2 sister stores in Spain and Venezuela this year. In Lima they have 3 local shops and say that since 2004, sales have increased by 45%. These flower stores sell products such as chocolates, jewelry, spa vouchers, CD’s, perfumes, vines and beautiful flower bouquets.