Pisco, whiskey and wine make up the most demanded drinks on the occasion of Father’s Day taking place on Sunday, the Wines and Spirits Committee of the Lima Chamber of Commerce (CCL) announced.
According to the Commerce President Alejandro Pappalardo, people demand such drinks in a traditional way to emphasize family celebrations at this time.
"On Father’s Day, consumers look for a product and a brand that can express their gratitude and affection," he explained to Andina.
He also reported that sales of spirits posted an average growth of three-five percent over the last five years, mostly from June to July and November to December.
"This is explained by important holidays during those months, which involve the purchase of gifts," the businessman said.
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