The Peruvian Group Aje-Big Cola, owned by the Añaños family, signed an sponsorship agreement with the FC Barcelona soccer team, aiming to improve its positioning in 11 markets where it takes part, during the upcoming 12 months.
According to this agreement, Aje becomes the FC Barcelona Regional Partner in Latin America, and its logo will be displayed on the soccer clubs t-shirts.
Also, Aje will start today the distribution of its 3L bottles of Kola Real and Big Cola, which will feature some of the FC Barcelona stars on their labels, such as Lionel Messi, Andrés Iniesta, Carles Puyol, among others.
The FC Barcelona Marketing Manager, Laurent Colette, commented that they also want to have more presence in the Latin American markets.
(Photo: El Comercio)