Peru’s CADE kicks it off today in Urubamba, Cusco


Peru’s CADE kicks it off today in Urubamba, Cusco
CADE’s theme is competitivity and its challenges for the future (Photo: RPP)

The 48th Executive’s Annual Conference (CADE), starts today at 3 p.m. in the small town of Urubamba, in the Sacred Valley, Cusco.

CADE is organized since 1961 by IPAE, the Peruvian Institute of Business Administration.

Presidential candidates Alejandro Toledo (Perú Posible), Ollanta Humala (Partido Nacionalista), Keiko Fujimori (Fuerza 2011), and Luis Castañeda Lossio (Solidaridad Nacional), are expected to attend.

CADE is Peru’s most relevant annual meeting of politicians, economists, and business groups.

This year’s theme in CADE is competitivity and its challenges for the future.

Today’s program includes the inauguration address by Urubamba’s mayor, Edilberto Cuéllar, scheduled at 3 pm.

Afterwards, Julio Luque, CADE’s 2010 president, will officially present the annual conference.

During the afternoon, Economy and Finance Minister, Ismael Benavides, will offer a conference entitled “The challenge of competitiveness”.

Session chair, Claudio Herzka, will offer IPAE’s address entitled, "Competitiveness: Yesterday, Today and Tomorrow," followed by Inés Temple, who will speak on "Education, the Foundation of Innovation," Luis Torres, addressing about "Innovation in order to Compete," and Jorge Medina, who will discuss the theme "Managing to Compete with Ethics," .

At 6 p.m. a panel discussion entitled, "What Have We Achieved" will be held with the presence of the ex Finance Minister, Fernando Zavala, and former Finance, Trade and Tourism Minister, Mercedes Aráoz.

Beatriz Boza, Ricardo Briceno, and Carlos Milla will also participate in this panel.

As part of the CADE event and the 171th foundation anniversary of Urubamba, attendees will enjoy a culinary festival titled "Gastronomic Mixture of the Andean Sacred Valley of the Incas" in the town’s main square during the three days of the conference.