Wong supermarkets to open first store outside of Lima this year



A city in northern Peru will most likely host the first Wong supermarket outside of Lima. (Photo: LivinginPeru.com)

The Wong group, owners of Peru’s Wong supermarket chain, announced this weekend that they plan to open their first branch outside of Lima this year, according to Edgar Callo, a manager of the EW corporation.

“We are looking into possible cities for our first commercial center in the interior of the country. The first one will likely be in the north. We hope to begin construction this year and begin operations starting in 2012,” he told Andina.

The size of this and subsequent Wong supermarkets in the provinces will most likely be smaller than those in Lima, proportional to the needs of each city.

This announcement comes on the heels of a report from the Ministry of Production that sales in supermarkets and department stores increased by 10,536 million soles in 2010, representing an annual growth of 15.3 percent. Currently, in terms of ubiquity of supermarket chains throughout the country, Plaza Vea leads with 67 locations, followed by Metro with 47 and Tottus with 25.

Callo also expressed hope that the courts would rule in favor of the Wong group this month in the case of the evacuation of current users of the Fiori bus terminal. Wong acquired the Fiori terminal, located in the San Martín de Porres district, for $2.7 million last April. The company has plans to open a group of mechanical and vehicle service businesses in the 4,900-square meter space, while interprovincial transportation activities will be relocated to the larger bus terminal in the Plaza Norte center in the district of Independencia, also owned by Wong.

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