LivinginPeru.com/Americas Society & Council of the Americas
|Catalan chef Ferran Adrià. (Photo: AS/COA)|
And the attention for Peruvian food just keeps coming. Catalan chef Ferran Adrià spoke with the Americas Society/Council of the Americas online managing editor Carin Zissis about his plans to work in partnership with Telefónica to turn his world-famous restaurant El Bulli into a creative and culinary think tank. In the interview, he mentioned that Peru, out of all the world’s countries, is currently experiencing something of a socio-cultural revolution based on its cuisine. Below are some notable quotes from the interview, the full version of which can be read here.
AS/COA Online: Your tour with Telefónica will stop in some of world’s main cities, such as Miami, London, Buenos Aires, Berlin, and Mexico City. How do you think that culinary innovation differs from country to country?
Ferran Adrià: Well, what’s interesting about working with Telefónica is Latin America. Right now, Latin America is living through a very important cultural euphoria through its cuisine. In particular, Peru is experiencing socio-cultural phenomena through gastronomy. There is no other country that I know of where this is happening like in Peru.
I’ve hardly been to Latin America, especially in the last four to five years. When I go on vacation, I actually go to work. We’re going to take advantage of Telefónica’s importance through all of Latin America, where people admire my work. For me, in Latin America, and this is the seed we want to plant, young people are interested in creativity through gastronomy.
So we’re trying out an experiment that is very interesting and that is working well with Telefónica. I put my faith in gastronomy because it is a language that we all know, that everyone takes part in, and that is somewhat unexplored. There are no companies that dedicate themselves to this kind of project. There hasn’t been reflection and there isn’t reflection on whether they should support gastronomy, support nutrition, and that supporting it means bringing it to the entire world. Everyone in the world eats, right? Telefónica has supported this and, for that, I’m glad.
AS/COA Online: So, in Peru, what activities will you be involved in there?
Ferran Adrià: In Peru, I am going to stay with Gaston Acurio who is a very good friend of mine and we are going to stay for about 10 days. I am going to see Peru, because I’ve never been there before. I am going to see the kind of work he does, we are going to conferences with Telefónica, and will go to universities, too.