|Manuel Olguín and Gary Urteaga, papaya.pe team at the You Noodle office in Silicon Valley, San Francisco. (Photo: Holosens)|
Holosens, company dedicated to the development of Internet and new technology projects in Latin America, is currently executing a project to develop a platform for e-commerce of HD audiovisual content. The project has been chosen as a semi-finalist in the Intel Latin America Challenge.
The project received financing from FIDECOM (The Research and Development Fund for Competitiveness of the Ministry of Production of Peru.) It’s developed under the PAPAYA.PE domain, which will count on a catalogue of movies, series, documentaries, sports content and educational tutorials that will be available to consumers at a price that competes directly with pirated films and will be available in high quality, HD.
PAPAYA.PE hopes to capture a large portion of a consumer sector who currently has no other option than to buy illegal bootleg DVDs, which currently accounts for 99% of the market.
The Desafio Intel® Latin America is part of the Intel Global Challenge program. A regional competition of business plans, the winners of their respective countries will participate in the final round of the Intel Global Challenge at UC Berkeley in November, 2011.
HOLSENS has launched a beta of PAPAYA.PE that currently holds up to date information on movies, actors and movie theater times as an initiative to register users and begin collaborating with movie distributors.