The Mincetur, represented by the Minster of Commerce and Tourism Alfredo Ferrero, presented officially yesterday the list of 7 flag products, which will be promoted for export with a budget of US$600,000.
The products were selected by a special committee (Comité Pro Productos Bandera – COPROBA), which used a method based on the following factors: Peruvian origin, possibility to generate law protection, non commercialized products by other countries, production, quality, employment generation, multiplying factors, potential market and response capacity.
Minister Ferrero was very optimistic about the project and declared that this is the start to consolidate the protection of Peruvian products in the local and international markets.
The 7 products chosen by the committee are: Chulucanas Ceramics (famous worldwide), Peruvian Gastronomy (fruit form our cultural diversity), Peruvian Cotton (various types), Pisco liquor (Peruvian symbol), Maca (root with nutritional properties), Camelids (Peru has the 80% of the Camelids in South America) and Lucuma (fruit)
This was the perfect moment for Minister Ferrero to declare that Peruvian exports made a new record, by increasing in 32% during year 2004, in comparison with 2003. The Association of Exports (ADEX) thinks that Peruvian exports should grow in a average of 15% per year during the next 15 years, so that Peru will be considered an important exporter .