Peru’s Do Not Call Registry: Bank telemarketers to be fined

Living in Peru
Israel J. Ruiz

Indecopi, Peru’s consumer protection agency, will fine financial institutions that call people without their permission to offer them a product.

In an effort to reduce the number of unwanted calls received by Peruvian consumers, Indecopi has created a Do Not Call Registry that citizens can use to avoid receiving calls from telemarketers.

The agency has been given up to one year to put the list together, however; Edwin Aldana, the technical secretary at the institution explained the registry could be ready by the end of 2008.

To avoid calling people that have requested to be on the Do Not Call Registry, banks will have to acquire a copy of the list, explained Jaime Thorne, head of Indecopi.

It was reported that banks would be fined up to 1,400 soles for calling people on the registry.

This type of legislation is nothing new and has existed in other countries for almost a decade, said Jaime Delgado, head of Peru’s consumer rights association (Aspec).

"This law is in response to multiple complaints made by people, who are often bothered and feel their privacy has been invaded when they are called at their homes or offices to be offered credit cards or other products," said Delgado.

It was reported the registry would include e-mail addresses as well.

"The next step would be to limit the number of flyers given out. Aside from the disorder and garbage they generate, they also have a negative impact on the environment," explained the head of Aspec.