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Peru artisans taught to find niche markets and export products

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Living in Peru
Israel Ruiz

Sixteen companies specialized in the production of jewelry and handcrafts in northern Peru have been taking advantage of a government program to learn how to expand into global markets.

The companies are located in the region of Piura in the provinces of Catacaos, Chulucanes and Ayabaca – all of which are renowned for their handcrafts and jewelry work.

As a part of an exportation plan, PromPeru has been teaching these businessmen and women how to identify global niche markets as well as how to successfully position their products in foreign countries.

After analyzing, evaluating and presenting a successful exportation plan, these companies will conclude their training on March 19.

PromPeru representatives affirmed that this plan would help them identify the strengths and weaknesses of their companies as well as threats and opportunities in their market.

216 companies in Lima, Huancayo, Trujillo, Chiclayo, Arequipa and Piura have already completed this training provided by PromPeru.

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