The Municipality of Lima has developed a Tourism Master Plan designed to increase the number of tourists by 30%.
This is being developed in coordination with the Universidad San Ignacio de Loyola, Peru’s Export and Tourism Promotion Board (PromPeru), and the support of public and private organizations as well.
"All big cities like Madrid, New York, Santiago and Bogota have a master plan since decades, but Lima does not have a plan despite its cultural, historical and now culinary richness," said municipal tourism official Diego Uceda.
"We are working with PromPeru on a campaign to be called "Stay one more day in Lima", as part of this plan," he added.
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