There are few events in cosmopolitan cities that raise as much expectation as their international contemporary art fairs. They mirror contemporary culture and society and offer the audiences the resources through which to consider current ideas and rethink the familiar. These art scenarios defy uniform principles and easy definitions, and are frequently as specialized and diverse as are the materials used for the displayed artworks.
The capital of Peru is no exception. Moreover, Latin American art leaders have focused on Lima for the conception of a sophisticated art fair that carefully gathers advanced and complex pieces of art from emergent and renowned artists. The Peruvian Contemporary Art Show (PArC), despite its youth, has gained notable prestige in the Latin America art arena and will be opening its doors to its 4th edition.
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In order to know more about this fair and its creator, as well as to take the pulse of a booming area, we were privileged to meet Mr. Diego Costa Peuser, Director for PArC; Director for Arte al Día Internacional Magazine; Director for PINTA New York and Director for PINTA Miami. We met at the Hotel B in Barranco, the famous bohemian coastal district of Lima.
_Mr. Costa, you’re considered a relevant person for the modern and contemporary Latin American art and one of its major promoters. How did you begin your relationship within the art world?_
Actually, it’s an inherited family vocation and for me it’s a passion. I was born in Buenos Aires, within a family where the arts were always present and strongly valued. My father was an art collector and the founder for the Arte al Dia Magazine. This is a leading international publication in the field that contributes to the dissemination of the modern and contemporary Latin American art, from an analytical perspective and large visual references. It’s been published for 35 years. Additionally, I’m married with a contemporary artist who explores new techniques and materials, so I’ve always been involved with the artistic process all the way round.
_(Photo: Living in Peru/Amara Photos)_
_In a globalized but still culturally diverse Latin America, when did you conceive the idea for creating a new international contemporary art fair in Lima?_
In 1999, I moved to Miami, where all Latin American countries converge, to get the widest possible scope of the performance and evolution of the Latin American modern and contemporary art. There, I also met experts in the field with a similar vision for projects.
My first project in Lima began in 2010, with the organization of the international photographic show Lima Photo – framed under the Lima Art Week – jointly managed with art leaders like Gaston Delau. This event had a significant success, from the quality on the artistic side to the organization and infrastructure. It was then when we perceived the significant potential of Lima for hosting a major and more sophisticated art event. We started to work on that project and the 1st edition of PARC took place in 2012.
Actually, Lima is becoming a leader for contemporary art in Latin America.
_With new art fairs like PArC and ART Lima – another important and complimentary international art show originated in 2013, also with an ambitious participative and educational program – Peru is demonstrating its growing level of maturity. How is Latin American contemporary art performing in the art world?_
The contemporary art world is not only considering but in fact integrating Latin American art into their vision. Besides the demand and expectation for Latin American artists, valued for their great creativity, new concepts and diversity of materials, the Latin American curators and art professionals are also having a key role on scene. There are numerous modern and contemporary Latin American art exhibitions all around the globe and almost all relevant art museums count with a Latin American Art Department, including experienced professionals in all areas.
Likewise, the art world is changing traditional cultural and art conceptions, questioning historic art sites and dependencies, and also playing for temporal and decentralized relations.
_An art fair is in itself a rewarding dialogue between the artworks and its visitors, but the program of the show also causes great expectation. How will the 4th edition of PArC captivate and engage with its diverse audience?_
On its 4th edition, PArC is already an established art show with a prestigious background and great future. In line with our objective for gathering the best galleries and collectors, we’re also working on an innovative program designed by an experienced team, for all our diverse audience.
_Tiajuana Project (Photo: PArC Facebook)_
Our Art Collectors Program will allow the collector to visit the fair guided by the most important curators, and to attend to all the programmed conferences. They will be given a VIP entrance to the most notable museums, galleries and private collections of Lima.
This year our renowned SOLO Project will be curated by Roc Saleca, a Spanish curator and semiologist. Abandoning the architecture: Preliminary materials for the new urban person , is an innovative proposal to rethink our present ways for coexistence, through six juxtaposed works that integrate nature and consider subjective aspects, neglected by postindustrial cities. Six prestigious galleries have been selected to accomplish this project.
PArC-Conferences acts as the international platform that visions and debates the art challenges for Latin American, from the past to the future. Scholars and art professionals from important museums and institutions, like MoMA, MALBA or Sao Paulo Biennial, will be the speakers for this Latin American art forum. Topics like the active educational active role of the museums and new kinds of art collecting, will be addressed.
This forum will also pay tribute to Teresa Burga, a living artist that played a key role for the Peruvian contemporary art in the 60s. Her artworks are being included in the most prestigious biennials and museums of the world.
For this special 4th edition, PARC will also welcome and host the TIJUANA Project, the international publishers art show that gathers the most interesting artists’ books. The previous editions of this successful fair were held on diverse Latin American cities and this year will take place in Lima, for the first time. There will also be a conference of this project in our PARC-Conferences program.
To close this rounded artistic program, The Angel Trumpet– a large installation designed by Horacio Goetre Testino for our open air lounge zone- will become an amazing art attraction that will awake the fantasy and curiosity for our visitors. The lounge area will be sheltered by a flower shape structure made of bamboo and PCV – which is a tribute to the Floripondio, a local psychotropic flower that provokes individual and collective imaginings – a familiar challenge for the contemporary art.
_Living in Peru would like to thank Mr. Costa for his dedicated time in sharing exciting and interesting information with our readers about PArC and the evolution of the modern and contemporary Latin American art in the world. See you soon at PARC-2016._
MAC (Museum of Contemporary Art)
Av. Grau 1511, Barranco – Lima
Vernissage: April 20, 5pm – 10pm
Inauguration: April 21, 5pm – 10pm
Open to public: April 22-24, 2pm – 9pm
_Jessica de Pomar is an experienced Art Project Consultant for art institutions, having worked internationally for The Art Newspaper (UK), The Museum of Art of Fort Lauderdale (USA), and the Museum of America (Spain), as well as La Molina Borough (Perú). As collaborator for The Art Newspaper, she participated in ARCO Madrid and Art Bassel Miami Beach in several occasions. A Spanish and Peruvian national, she is currently a docent of the Museum of Art of Fort Lauderdale._A top influencer for the promotion of modern and contemporary Latin American Art, Costa says Lima is becoming a leader for contemporary art in Latin America.
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