Peru Will Launch its Coffee and Cocoa Brand This Year


Agro-exports are the second generator of foreign currency, after mining and followed by tourism.

The Minister of Foreign Trade and Tourism, Eduardo Ferreyros, announced that in the first half of this year Peru will launch a brand of coffee and cocoa to further promote its consumption in international markets, wrote Andina News Agency.

“Our office, together with the Ministry of Agriculture, has in its agenda the development of a brand for coffee and cocoa in Peru, which will be launched in the first half of this year 2018,” he said to Andina.

This information was revealed during the XIX Agroexportador Lunch that brought together the main entrepreneurs of the sector in the country.

Ferreyros also said that agricultural exports in 2017 amounted to $5,900 million US dollars, a figure higher by 6% compared to 2016. This amount also represented 13% of the total exported last year, which was $44,200 million US dollars.

These numbers confirm that the agro-export sector is the second generator of foreign currency to the country, right after mining and followed by tourism, the minister said.

On the other hand, Ferreyros told Andina that the products related to the “Superfoods” achieved exports in 2017 for $3,461 million US dollars, a 9% growth compared to 2016.

Finally, he reiterated that by 2018 it is expected to achieve $50 billion US dollars of total exports, which will be a historical record.

(Cover Photo Pxhere)

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Ermelinda is a journalist from Caracas, Venezuela. She has a Master’s degree in Digital Journalism and has recently finished a technical degree in Veterinary Assistance because of her love for animals. She likes to do sports, but especially ballet, which she has practiced for more than 17 years. Her passion is to read, write, and blog about different topics, as well as travel whenever she can.