Peru’s coffee producers look to China market

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 Peruvian Coffee producers dreamed of entering the Chinese market and would conduct a feasibility study to that end, a local coffee dealer said.

“We are trying to establish trade ties now by doing a market study,” Julian Aucca Echarre, manager of the Coffee Growers Agrarian Cooperative, said in an interview on the sidelines of the 2nd Peru Coffee Show 2012 that opened here Thursday.

“It’s important to diversify the market, not just sell to the Europeans and to the United States, when we have such a great potential as the Asian market,” he said, underscoring the huge business potential of China, a market of some 1.3-B people.

The feasibility study of the Chinese market would be complemented with a profile of Chinese consumers, he said.

The biggest facilitator of the bi-lateral Coffee trade came from the Free Trade Agreement (FTA) between the two nations that came into force in Y 2010, Mr. Echarre said

“Establishing closer ties with China helps a lot, especially for non-traditional products” such as Coffee, he said.

Mr. Echarre, who promotes cultivation and commercialization of top-tier Peruvian Coffee from the central regions of Huanuco and Tingo Maria, said he was optimistic that with the FTA and the feasibility study, Peruvian producers will soon realize their dream of accessing the Chinese market, website livetradingnews.com reported.

According to Mr. Echarre, so far this year, his cooperative alone has exported more than 1.2 million kilos of coffee to international markets.

Peruvian Coffee producers dreamed of entering the Chinese market and would conduct a feasibility study to that end, a local coffee dealer said.

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