Pomegranate exports have increased significantly from Peru this year as the Andean country seeks to break new ground with the ever more popular fruit.
We’ve heard so much good news about Peru’s growing agricultural exports this year, yet still hear surprises. Pomegranates, while not widely consumed in Peru, have been growing in importance as an export crop.
One variety, Wonderful pomegranates, saw a 25% increase in exports earlier in the year.
However, Peru faces the challenge of market saturation.
Pomegranate prices fell in both the United States and European markets this year due to increased planting in those countries. Increases from exporting countries like Peru and Chile also contributed to this phenomenon.
The competition could be getting tougher in traditional markets if this trend continues.
Thus, Peru is looking to enter into Asian markets such as South Korea, Japan, and China. Fresh Fruit Portal reports that these markets could be big for Peru if they are able to provide pomegranates during the off-season, according to ProGranada vice president Miguel Bentin.