Before each World Cup people tend to upgrade their TVs.
Now that Peruvians have a bigger reason to watch the World Cup, smart TVs are expected to increase their sales considerably. It is worth mentioning that smart TVs are among the most popular technologic item in Peruvian houses.
Therefore, Javier Butrón, president of the Trade Association of Appliances of the Chamber of Commerce of Lima (CCL) said that the demand for smart TVs will increase not only this year but also in 2018 because consumers will want to see the national team in larger more defined televisions.
Butrón stressed that people who want to buy a television will spend approximately S / 1,000 for a 40-inch flat screen TV depending on the characteristics of the product. If you are looking for a 52-inch HDTV, the cost is between S / 2,500 and S / 3,500. Those of 75 inches are priced between S / 12,000 and S / 15,000.
The Institute of Economics and Business Development (IEDEP) of the CCL, estimates there will specifically be an increase in the demand for color televisions.
Most middle-class households currently have systems that are at least 5 years old.
According to statistics, the regions with the most televisions are Lima (548,518 devices), Arequipa (71,329), Ica (63,881) and La Libertad (59,588), so it is presumed that in these places the equipment will be renewed. However, many Peruvian fans are looking to go to Russia and watch the matches live.