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Peruvian Superfoods Break into Indian Market

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(Photo: Wikimedia Commons)

With upcoming trade talks between Peru and India, Peruvian Superfoods have already made headway into an important market for the Andean Country.

In past months we have seen a tenacious promotion of Peruvian superfoods in many important markets around the world.  The brand has been promoted at various international fairs in places like Brazil, China, the United States, and Belgium. It is clear that this is a campaign that seeks to bring Peruvian superfoods to the world in an unprecedented fashion.

Recently, the Minister of Foreign Commerce of Peru announced that Peru would soon be launching Peruvian superfoods into the Indian market.  It appears that this promise has become a reality.

The Indian press appears to be very enthusiastic about the entrance of Peruvian superfoods into the country’s market.   Quinoa, avocado, maca, lucuma, sacha inchi, and camu camu are among the items that Peru is exporting to one of Southeast Asia’s major powers.

With discussions of a trade agreement between India and Peru around the corner, this development bodes well for the future of bilateral relations between the 2 countries.  Peru and India have strong economic ties but lack a formal trade agreement.

The promotion and sale of Peruvian superfoods in India are part of a grander scheme to strengthen formal ties between the countries and act as a doorway for Peru into the Asia-Pacific region.  From India, Peru looks to expand to China, Japan, and other large markets.

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Mike grew up and eventually attended university in Green Bay, Wisconsin. He graduated in Integrative Leadership Studies with an emphasis in Urban and Regional Planning and has been a part of planning projects in three different countries. Mike’s passion is reading; he devours both literature and nonfiction. His favorite author is Peru’s own Julio Ramón Ribeyro.