The Commission for the Promotion of Peru for Export and Tourism, Promperú, announced the realization of the second edition of Des Sables Half Marathon in Peru, a sporting event that will take place from December 3 to 6 in the Ica desert.
According to Infotour, this event will help promote sports tourism in the country and, of course, tourist flow.
“In the last six years the interest of the foreign vacationer in the Peruvian desert has shown annual growth of 49%; while adventure tourism shows a cumulative growth of 111% from 2014 to 2018 nationwide,” Luis Torres, executive president of Promperú told the press.
Torres also hopes that this half marathon impacts directly the economy of the region, more specifically the services, transport, and restaurant sectors.
“According to the organizers, the race in our country is projected to attract around 500 athletes, 70% of them foreigners. On the other hand, the HMDS Peru 2019 is expected to have more than 5.5 million page views on social networks and reach an audience of 264 million people in 160 countries”, Infotour explained.
This year, Peru has hosted important sporting events, such as the Dakar Rally and the Lima 2019 Pan American and Parapan American Games.
Cover Photo Pxhere.
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