‘Social tourism’ to allow Cusco residents to visit landmarks


A new program implemented by the regional office of tourism in Cusco will allow needy Cusqueños to visit the area’s archaeological wonders, all while giving the local tourism industry a boost.

The program is called “To love it you must know it” and takes groups of local residents on tours of some of the archaeological sites in their region, all for free. The government funds transportation, guide service and food for the participants.

One circuit takes in important sites in and around the Sacred Valley, including Pisac, Ollantaytambo and Chincheros. Another circuit visits Andahuaylillas, Huaro, Canicunca and Piquillacta.

Different groups from throughout the region of Cusco will be selected to participate. On the first day, the beneficiaries were high school students from Ccorca and villagers from Llaquepata.

The director of the regional tourism office, Madison Barrera Jara, told Andina that, “It’s necessary to reach the most humble sectors of the population and take them to learn about our history ‘in situ’ and find the past.”

The program will be run every Thursday, Friday and Saturday.

The program will allow needy Cusqueños to see the archaeological sites in the region.