Casa Perú will show more than 400 typical Peruvian products in the 2018 World Cup from almost every department of our country, said the Minister of Foreign Trade and Tourism (Mincetur), Roger Valencia, last week to Andina News Agency.
The product booth will be operational from June 18 to June 28 and will be located in the center of Russia, the news agency said, believing that this will make it inevitable for visitors to enter the Peruvian site.
"It is expected that 150 thousand visitors from all the world will pass through Casa Peru in Russia, given that we will be very close to the main square with exhibition and tasting of products," Valencia said.
The economic impact of this event, through Casa Perú, is expected to be of $20 million US dollars, said the head Mincetur. “It is projected that from our participation in Moscow, more than 100 million people will know the best of Peru through the media and the impact among the attendees, in addition to an investment of 20 million soles throughout the campaign”, he told Andina.
The minister said that among the products that will be shown in the Casa Peru include Andean quinoa, northern products, and olives, with the participation of the Ica region.
"All of Peru will be promoted with an emphasis on tourism clusters, particularly in the Amazon and the Andean region. We want the diversity of Peruvian geography to be seen as much as possible," said Valencia.