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The company behind Cusqueño Sour is Grupo Luksic de Chile and, according to Gestión, they wish to cover the Chilean and Peruvian market, as well as becoming a global brand.
The Cusqueño Sour website says that this drink carries the essence of Peru, the quebranta grape and lemon, however, it is produced and elaborated in Chile.
Gestión reported that the drink is intended to be an imitation of the “pisco sour”, according to Martín Santa María, president of the Peruvian Academy of Pisco. They also said that it is part of the Foreign Ministry duties to carry out the international protection of the Pisco Denomination of Origin and that in this case, they haven’t done so.
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