In terms of units, according to El Comercio, local mobile imports grew 20.4%.
Another interesting fact is that users are willing to pay more since the average price of phone sales has gone from $90 US dollars to $110 US dollars, Yue Yang explained.
“This would explain to a large extent that all imports of smartphones in the market have grown 9.9% in terms of values (it reached $510.4 million US dollars), while in units it fell 6.9%”, El Comercio said.
Alex Yue Yang said that they have not changed their sales goals for the second semester and will continue to seek to consolidate as the number one brand.
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