OPI Launched A Nail Polish Line Inspired By The Peruvian Culture

0

Recently the OPI brand, established in California, United States, launched a nail polish brand inspired by the beauty and textiles of Peru, called OPI Peru Collection Fall 2018.

It consists of a 12-shade collection and some of the colors have names like “Alpaca My Bags”; “Grandma Kissed a Gaucho”; “Somewhere Over the Rainbow Mountains”; “Machu Peach-u”; “Suzi Will Quechua Later”; and “Como Se Llama?”. They sell at $12.50 US dollars each.

“For the ad campaign, OPI tapped Indigenous women from the South American country and Peruvian model Juana Burga. In the video, Burga eyes traditional fabrics and crafts as she walks through an artisan market. At one point, she notices how her nail color matches the fabric she’s touching and is transported to the mountains of Peru. Later, she drops OPI bottles around the market, which artisans then use to paint their nails”, explained Remezcla.

This blog also says that OPI collaborated with Leonobi Galvez, owner of Luxury Nail Bar in New York who traveled to Peru with the brand to act as a manicurist on its ad campaign.

With the motto “Color meets culture”, this collection is a reference to Peru’s indigenous culture. The brand’s website states that they were inspired by the “ancient techniques from local artisans” to develop the shades.

(Source)
(Cover Photo Wikimedia)

Don’t Miss:

Promperu Takes New York by Storm Looking For Investments

“Alpaca del Perú” Brand Designs Outstand In New York

Comments

comments

Ermelinda is a journalist from Caracas, Venezuela. She has a Master’s degree in Digital Journalism and has recently finished a technical degree in Veterinary Assistance because of her love for animals. She likes to do sports, but especially ballet, which she has practiced for more than 17 years. Her passion is to read, write, and blog about different topics, as well as travel whenever she can.