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It consists of a 12-shade collection and some of the colors have names like “Alpaca My Bags”; “Grandma Kissed a Gaucho”; “Somewhere Over the Rainbow Mountains”; “Machu Peach-u”; “Suzi Will Quechua Later”; and “Como Se Llama?”. They sell at $12.50 US dollars each.
“For the ad campaign, OPI tapped Indigenous women from the South American country and Peruvian model Juana Burga. In the video, Burga eyes traditional fabrics and crafts as she walks through an artisan market. At one point, she notices how her nail color matches the fabric she’s touching and is transported to the mountains of Peru. Later, she drops OPI bottles around the market, which artisans then use to paint their nails”, explained Remezcla.
With the motto “Color meets culture”, this collection is a reference to Peru’s indigenous culture. The brand’s website states that they were inspired by the “ancient techniques from local artisans” to develop the shades.