The convenience store brand Oxxo – part of the Mexican group Femsa Comercio (Femco) – arrived in the country and, from its office in Santiago de Surco, finalizes the details to open their first store in Lima.
Currently, the store chain is recruiting technical and university personnel that have a career in business administration to occupy several positions. “They are also requesting a receptionist, a dispatcher and an assortment assistant for their distribution center that they would have already installed in Villa El Salvador”, according to information from El Comercio.
Claudio Camere (former head of Real Estate Development in Tambo) was designed head of the expansion of Oxxo Peru since July; while Claudia Soberón (with experience in Delosi) is part of the real estate development of the firm.
“The strategy for the brand’s expansion is aggressive since it would involve opening 300 stores in the next two years. Meanwhile, in 2018 the Mexican company would open at least 10 stores, estimates Antonio Castro, partner of The Retail Factory”, you can read in the media.
As for finding strategic spots in Lima for the stores, the specialists consider that it would not be an easy task.
Oxxo is the largest convenience store chain in Latin America with 12,395 points and Femsa is the largest bottler in the Coca-Cola region.